Even without doing anything else, throw on a couple coats and its drab to fab. All ratings below for each mascara is based on a 5 point star system. All Rights Reserved. ; Tropolone: Registry of toxic effects of chemical substances; US Department of Health and Human Services; Public Health Service; Center for Disease Control; National Institute for Occupational Safety and Health; 1728; https://www.cdc.gov/niosh/docs/97-119/pdfs/97-119.pdf, 15. I love brands that seek dermatologist or physician approval, but then they go even further and use only natural ingredients. Hourglass is committed to being cruelty free and providing more natural products that really bring that wow factor. We cut through the marketing B.S. Its also water-resistant and free of harmful petrochemicals. A dense, hourglass-shaped brush packs the product onto every lash without clumpingplus, not only are the ingredients clean, but its also made using sustainable energy. Your email address will not be published. Thats a whole other ballgame. Always real. I'm sharing10 of the best mascaras at Ulta in addition to the helpful lash accessories you can add to enhance your look. Thankfully, there are lots of vegan mascara options at Ulta. Thank you! 19 hours ago, by Sabienna Bowman Nothing compares. Benefits: Volumizes, lengthens | Shades: 1 | Waterproof: No | Byrdie Clean: Yes | Cruelty-Free: Yes. There is a little something for everyone here including best picks for vegan mascara, budget friendly mascara, volumizing mascara, waterproof mascara, lengthening mascara and more. Consider this mascara the Jackie O of natural mascaras. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Um, and did I mention its waterproof?! The ColourPop BFF Mascara comes in a few fun shades. We believe that by simply CHOOSING, we can make a positive impact on our health and the health of the planet. Pfuhler S.; Wolf H.U. Yes, youve got your classic black, but theres also a denim blue, deep plum, and chocolatey brown, all of which are surprisingly wearable and flattering on a wide array of eye colors. Its so nice right!!?? If you're looking for a more affordable option at Ulta but still want the Bambi-like effects of a more expensive, prestige formula, this one from L'Oral will blow you away. containerEl: '#fd-form-611c18d529c9b069b290b833' Lets make some change. Ethical | Free of parabens, sulfates and phthalates. How is this mascara $17?! : ) I love it! She covers all things skincare for Byrdie, from ingredients to acne advice. Rather than relying on traditional, chemical-based preservatives, this uses a natural alternative that comes from coconut oil. The luxe packaging really seals the deal for me. Courtney says it's one of the best she's ever tried. xo, Lisa. But the best part? And C: Mascara was the gateway drug into my love for beauty back in high school, and full disclosure, my favorite wands and go-to lash aesthetichaven't really changed. Science Direct; Pantothenic Acid; https://www.sciencedirect.com/topics/chemistry/pantothenic-acid. ; Eir L.G. Hager E.; Chen J.; Zhao L.; Minireview: Parabens Exposure and Breast Cancer; International Journal of Environmental Research and Public Health, 2022 Jan;19(3):1873; https://www.mdpi.com/1660-4601/19/3/1873/pdf, 12. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. This patented, dual-sided wand has a shorter side to deliver product while the longer comb side lengthens and separates like a . If you are in any way sensitive to makeup or mascara and worried about the environment, this is the mascara for you. wyland clevescene whales You dont want those kinds of harsh things tested on animals! Ethical | No sulfates, parabens, formaldehyde. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Benefits: Volumizes | Shades: 1 | Waterproof: Yes | Byrdie Clean: Yes | Cruelty-Free: Yes. Its not waterproof, but the Pacifica Aquarian Gaze Mascara is water-resistant. Hernandez B.; OrtizFrutos F.J.; Garcia M.; Palencia S.; Garcia M.C. Now Im obsessed and its my daily go-to. The brand tested more than 100 different brushes before they landed on the final design of this unique wand. Some of my very best memories growing up involve tagging along with my mom when she would go shopping for makeup, and Ulta, in my mind, was some kind of mystical mecca I never ever wanted to leave. The COVERGIRL Exhibitionist Waterproof Mascara and the Smashbox Full Exposure Waterproof Mascara are both options. The makeup, not the cow stuff, thanks to my lactose-intolerant stomach. Sweet D.V., et al. Ulta also usually has a bigger selection, if you want to check out other Wet n Wild goodies. But swipe on a second layer and you instantly have dramatic, va-va-voom lashes. formId: '611c18d529c9b069b290b833', Check out this skeleton formula from Molecular Biologist and Cosmetic Chemist Kate Noonan. The secret is all in the brushthe cone-shaped tool is infused with lengthening fibers, so you get the long, thick, and perfectly sculpted flutter of your dreams. From humidity to sweat, we can relate to the struggle of sporting raccoon-style under eyes, especially during the warmer weather. Its smudge proof, super soft, and duhhh gives crazy volume. Is Mighty Patch Cruelty-free? These can all be bought at Sephora or Ulta, which means you can rack up your favorite rewards to be put towards more clean and natural products. ; Iglesias L.; Phenoxyethanol: Contact urticaria from 2phenoxyethanol; Contact dermatitis, 2002 Jul;47(1):54-; https://pubmed.ncbi.nlm.nih.gov/12225420/, 18. MILK, I love you. ; Effects of the formaldehyde releasing preservatives dimethylol urea and diazolidinyl urea in several short-term genotoxicity tests; Mutation Research/Genetic Toxicology and Environmental Mutagenesis, 2002 Feb 15;514(1-2):133-46; https://pubmed.ncbi.nlm.nih.gov/11815252/, 8. Still have questions about these links or our process? }); Since 2011, Logical Harmony has been one of the most trusted cruelty-free resources out there. By now, you probably know me as that one editor who never shuts up about mascara. ; dos Santos Chemelo V.; Alvarenga M.O. I have eyes that water easily I know that each individual will react differently to each product curious, do you think the Erins Faces Matcha Mascara or the ILIA has better staying power? Get your daily beauty fix right in your inbox. Per ush, Ive tried a crap ton of better-for-you mascaras but I wanted to keep this list to my top three picks only, which is NOT EASY! When it comes to mascara, it can be really hard to navigate whats vegan and whats not. Required fields are marked *. oz | Shades: 2 | Waterproof: No | Byrdie Clean: Yes | Cruelty-Free: Yes. Vegan mascaras can be hard to find because most of them contain beeswax, a non-vegan ingredient. Personal Style Education for Fashion-Challenged Women, ethically made, ethical fashion, slow fashion, sustainable, marie kondo, cleaning out, purge clothes, life changing magic, Defining Your Jewelry Staples for your Capsule Wardrobe, Get a Rotating Closet with Armoire - A Review, I Tried Renting from Nuuly So You Don't Have To, The Best Everlane Jeans for Curvy Girls: A Review, The 3 Step Minimalist Challenge - 10, 20, and 30 Days, How to Build a Capsule Wardrobe You Dont Hate, The Ultimate Capsule Wardrobe Guide for Men. I did! This is my go-to mascara currently and what you will see me wearing most days on social media. Lisa is the founder of This Organic Girl. Finding a formula thats both cleanandwaterproof is no easy feat, but this one checks both boxes. There are days when you want ultra-bold, ultra-dramatic lashesand then there are days when you just want a little something to make your fringe fluttery and fanned out. Made from 96% natural ingredients, it touts a tree-derived sugar that hydrates and conditions the delicate hairs, while chicory root and natural waxes impart thickness and volume. The Pacifica Aquarian Gaze Mascara also comes in a navy blue shade. If you buy something through our link, we may earn a Nudestix does not meet the standards to be a Logical Harmony Approved Cruelty-Free Brand. Rubio L.; Guerra E.; Garcia-Jares C.; Lores M.; Body-decorating products: Ingredients of permanent and temporary tattoos from analytical and european regulatory perspectives; Analytica Chimica Acta, 2019 Nov 4;1079:59-72; https://pubmed.ncbi.nlm.nih.gov/31387720/, 23. Look closely and youll see that one side has curled, shorter bristles that pack on more product for lots of volume, and the other touts longer, straight bristles that pull through each lash for mega-length. W3LL People Expressionist Volumizing Mascara, These Are the Best Fiber Mascaras for Sky-High Lashes, Best Conditioning: This mascara from Uoma is one of the newer formulas to hit Ulta shelves, but it's already gaining a fast and furious fan circle. This is also a good option for those who are vegan, since it doesnt contain any animal byproducts. How does it work? And if youre a drugstore mascara fan, check out both Burts Bees 100% Natural Nourishing Mascara and CoverGirl's Lash Blast Clean Volume Mascara. oz | Shades: 1 | Waterproof: No | Byrdie Clean: Yes | Cruelty-Free: Yes. Reactivate it to view this content. Cruelty Free and uses refillable packaging. They're all consistent best sellers and garner a ridiculous number of positive ratings, That said, I decide to choose just one, and I had to go with this one. Birnie A.J. Now, this mascara isn't for the faint of heart, as it does pack a lot of heat in the volume and drama department, but we're obsessed with the statement-making finish and the fact that it won't smudge, clump, or flake. by Sabienna Bowman Fernandes R.M. ; Aluminum toxicity and oxidative stress; InToxicology, 2021 Jan 1 (pp. I really like the Inika when I put it on, but I have never (among dozens of traditional mascaras and a few green ones) had any mascara flake like it does on me. This was back in the day when I had an allowance, so I loved that I could browse and ogle the more expensive products my mom was after while ultimately blowing my personal stash of cash on more affordable drugstore names like Covergirl and L'Oral. Rectangle silicone dual-sided wand, cruelty-free, formulated without gluten, soft black only. Ethical | Vegan, Nourishing Oils, Cruelty-Free. Of the brands above, quite a few are not just cruelty-free but also fully vegan as well. Cannabis has arrived in makeup, and MILK is one of the first to really blow it out of the water with this new ingredient. Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer. I was going to leave this part out, but then I thought it was important to see what I measured my top 3 against and why these didnt make the cut for me. From classic black and brown to bold colors and even waterproof mascara too. Were all at different places in our style journey. B: Even though I have naturally long lashes, they're super straight and droopy, so finding a mascara thatenhances their length while still excelling inthe lift and curl department has become a personal passion project. However, this is always the first one I recommend because it does everything, and it does everything brilliantly. xo, Lisa. Colourpop Limoncello Collection. This signifies that the item is certified cruelty free by one of the major organizations with real standards and ethics. Bonus points for the fact that it comes in both black and a very natural-looking black-brown, and is ophthalmologist-tested and safe for even sensitive eyes. Bonus: this doesnt leave your lashes feeling like sticks, either. Kosas gives a pretty look with added volume and length but not as much separation. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Best Vegan and Cruelty-Free Mascara at Ulta, on Best Vegan and Cruelty-Free Mascara at Ulta, Best Vegan and Cruelty-Free Beauty Brands. Look for a leaping bunny or PETA bunny logo on the package. When in doubt, try the ILIA's Limitless Lash Mascara, a true standout in the space with a unique dual-sided brush that imparts both length and volume. Keep scrolling! Who What Wear is part of Future US LLC, an international media group and leading digital publisher. Were talking parabens, a petroleum derivative called polybutene, carbon black (a dark powder used as a pigment thats made from coal tar and contains heavy metals), as well as synthetic colors and dyesand thats not even mentioning the preservatives used to keep these formulas from becoming bacteria breeding grounds. It uses 91% natural ingredients including argan oil and bamboo extract, which strengthens lashes. According to the brand, this magical little wand is like a bottled lash lift and extension appointment combined, and the formula is one of the most nourishing we've seen. love it. Im not crazy about the brush, but I like the mascara and am curious to see if the serum aspect works. Wang L.; Entry and deposit of aluminum in the brain; InNeurotoxicity of Aluminum 2018 (pp. Of course, that flexibility in price point is still one of my favorite things about Ulta, and this fun rundown of the best mascaras currently available at the retailer is the ultimate proof. I am loving my hair too! Even if a product looks vegan, if there are any questionable ingredients, it is always smart to ask the brand to verify. This guide will help you find out the best-sellers and what all the Ulta vegan mascara options are. The Good Trade. No synthetic fragrances. Oh, and something else that hasn't really changed? The 9 best natural mascaras of 2022. It took the brand 104 iterations to get the formula just right, an effort we think was well worth it. Pacifica is bettering your health and the earths health with this formula. ; Vijayaraghavan R.; Carbon black particle exhibits size dependent toxicity in human monocytes; International journal of inflammation, 2014 Jan 1;2014; https://www.hindawi.com/journals/iji/2014/827019/, 25. Contributing to the craze! (And if you prefer more volume and lift, just swipe on a second coat.) document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Welcome! These are my top three picks taking formulation, sustainability, budget and packaging into consideration while prioritizing performance. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. ulta menage muah colourpop Benefits: Volumizes, lifts, lengthens | Shades: 1 | Waterproof: No | Byrdie Clean: No | Cruelty-Free: Yes. Also noteworthy is the fact that its not water-based, meaning it doesnt need the same amount of preservatives as other formulas. Dries quickly and is mega layerable. You can find this at pretty much any drugstore, but I prefer to pick it up at Ulta for those points. The Honest Beauty Extreme Length Mascara comes with a primer on one end and mascara on the other. Make sure to follow me on Instagram and subscribe on YouTube as well.JavaScript is currently disabled in this browser. wyland clevescene whales Keep in mind what doesnt work for one person could be anothers holy grail. Use the primer first for more volume and more lengthmost of the time, I use just the mascara and it still delivers. The Cruelty-Free Brand List is one of the most commonly used and is updated often. The Amazonian clay will hydrate your lashes and prevents fallout. You'll get mega-watt length, definition, volume, and even some subtle lift and curl. adding conditioning and growth promoting agents to their formulas. Gaaaah. ; Phenoxyethanol: 2-phenoxyethanol-induced contact urticaria and anaphylaxis; Journal of investigational allergology & clinical immunology, 2010;20(4):354-5; https://pubmed.ncbi.nlm.nih.gov/20815317/, 21. And if you care about your own body, then you probably care about the animals too. Ethical | Cruelty-Free, Vegan, and Paraben Free. As I point out in my article about the difference between cruelty-free and vegan, the two terms are not the same. Have you tried Crop mascara? We rounded up the best waterproof mascaras at Ulta so that you can enjoy your summer adventures without worrying about your makeup. Healthy fares like avocado, castor, and jojoba oils, vegan waxes from rice, and synthetic beeswax treat your lashes to some much deserved TLC. Ethical | Vegan, no sulfates, gluten or mineral oils. Check out this one : ) https://thisorganicgirl.com/recommends/zuzu-luxe-clear-mascara/, Im surprised you didnt try out Kosas new Big Clean. Lujan D.; Hernandez-Machin B.; Peate Y.; Borrego L.; Phenoxyethanol: Contact urticaria due to phenoxyethanol in an aftershave; Dermatitis: contact, atopic, occupational, drug, 2009 Jul 1;20(4):E10-; https://pubmed.ncbi.nlm.nih.gov/19804693/, 19. Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content. ; Lee W.J. Its also super clean, free of carbon black, mineral oil, acrylates, and more. Traditional mascaras are full of potentially-questionable chemicals, and, happily, there are more and more clean alternatives than ever before. glory ulta Save my name, email, and website in this browser for the next time I comment. COVERGIRL and Smashbox are both owned by parent companies that are not cruelty-free. It fits into my clutch perfectly. Your email address will not be published. Despite the fact that this may be called a volumizing mascara, it can do much more than that. Benefit Cosmetics They're Real! I first heard about this mascara from a fellow beauty aficionado, Kirbie Johnson. The inky formulas that lift and lengthen your lashes are often filled with a laundry list ofpotentially harmful ingredients. The best natural mascaras in 8 categories, These are the ingredients we always say NO THANKS to, Best natural mascara that also treats and conditions lashes, Best eco friendly / most sustainable mascara, 2. 18 hours ago, by Eden Arielle Gordon Keep reading to see our top picks and why customers at Ulta keep repurchasing them. For more, including application pics, check out my full review here. Where I shop for all of the best mascaras. ; Lima R.R. The cheapest place to grab this is on Amazon (where you can sometimes find it for as low as $10), but you can most likely find it at your local Target too. Benefits: Volumizes, lengthens | Size: 0.4 fl. But, the product inside is what matters the most! All of the mascaras Ive rounded up and tested throughout my years are natural, cruelty-free, and sometimes vegan. There are some mascaras stocked at Ulta that have a vegan formula, but the brand who makes it is not cruelty-free. Thanks! Speaking of volume, the new Kosas The Big Clean + Volumizing Mascara is a Team Byrdie staple and will leave your lashes extra full and extra fluffy. For full lists of vegan products from cruelty-free companies including the ones mentioned in this post, click here. Let us know how long it lasts! (An Honest Review), 2022 Buying Guide: Best Nontoxic Nail Polish Brands, 2022 Buying Guide: Safe, Non-Toxic and Organic Candles, 5 Best Hydrating Natural Face Moisturizers in 2022, The Best All-Natural Purple Shampoos for Gray Hair, 0.4-4% of an Ecocert emulsifier like polyglyceryl-6 distearate, 4-6% Ecocert thickener like xanthan, guar gum, cornstarch, cellulose, 0.4-1% Ecocert preservatives like glyceryl caprylate and phenethyl alcohol. De A.; Chakrabarti M.; Ghosh I.; Mukherjee A.; Calcium aluminum borosillicate: Evaluation of genotoxicity and oxidative stress of aluminium oxide nanoparticles and its bulk form in Allium cepa; The Nucleus, 2016 Dec;59(3):219-25; https://www.semanticscholar.org/paper/Evaluation-of-genotoxicity-and-oxidative-stress-of-De-Chakrabarti/585ff7b6ed798e730ad896b1a2839b39ec6dcd85, 22. The slim, spiral brush of this option coats lashes from every angle, all while separating them for maximum length and definition. Stila has been around the cruelty-free and eco-friendly block for a while, but that doesnt mean they arent still great. This specially designed high-tech mascara brush is what really brings the sexy perversion to your ethical mascara. Honest Beauty Extreme Length Mascara + Lash Primer | $17, W3LL PEOPLEs Expressionist Volumizing Mascara, https://pubmed.ncbi.nlm.nih.gov/21057782/, https://pubmed.ncbi.nlm.nih.gov/11130287/, https://www.semanticscholar.org/paper/Aluminum-toxicity-and-oxidative-stress-Fernandes-Eir%C3%B3/0a3f5a5c7ba1d6428d58029c85f8b361aa9c011c, https://pubmed.ncbi.nlm.nih.gov/34119729/, https://pubmed.ncbi.nlm.nih.gov/30315448/, https://www.jstage.jst.go.jp/article/brte/18/3/18_3_211/_article, https://pubmed.ncbi.nlm.nih.gov/11815252/, https://pubs.acs.org/doi/abs/10.1021/ac0619985, https://monographs.iarc.who.int/wp-content/uploads/2018/06/mono100F-29.pdf, https://pubmed.ncbi.nlm.nih.gov/29281926/, https://www.mdpi.com/1660-4601/19/3/1873/pdf, https://pubmed.ncbi.nlm.nih.gov/28531838/, https://pubmed.ncbi.nlm.nih.gov/17295686/, https://www.cdc.gov/niosh/docs/97-119/pdfs/97-119.pdf, https://pubmed.ncbi.nlm.nih.gov/25762872/, https://pubmed.ncbi.nlm.nih.gov/16787464/, https://pubmed.ncbi.nlm.nih.gov/12225420/, https://pubmed.ncbi.nlm.nih.gov/19804693/, https://pubmed.ncbi.nlm.nih.gov/26346708/, https://pubmed.ncbi.nlm.nih.gov/20815317/, https://www.semanticscholar.org/paper/Evaluation-of-genotoxicity-and-oxidative-stress-of-De-Chakrabarti/585ff7b6ed798e730ad896b1a2839b39ec6dcd85, https://pubmed.ncbi.nlm.nih.gov/31387720/, https://pubmed.ncbi.nlm.nih.gov/11900904/, https://www.hindawi.com/journals/iji/2014/827019/, https://www.sciencedirect.com/topics/chemistry/pantothenic-acid, Spring Break Giveaway 2021 Day 3: STEP OUT With VERT Beauty, Summer Nails: Nail Trends for Summer 2022, ILIA Super Serum Skin Tint Review (Pros + Cons), https://thisorganicgirl.com/recommends/zuzu-luxe-clear-mascara/, How To Go Gray: Before and After Pictures, Is the Dyson Supersonic Hair Dryer Worth the Price? Benefits: Volumizes, curls | Shades: 1 | Waterproof: No | Byrdie Clean: Yes | Cruelty-Free: Yes. ; English J.S. Do note that Stila is not vegan and this product uses beeswax as a binder, which may be a deal breaker for some. Just goes to show that mascara doesnt need chemicals and parabens to be great. So in the end you are left with long lashes that are perfectly separated. And while products like deodorants and face moisturizers may be more talked about in the clean beauty space, clean mascaras deserve a place at the table, too. The stay-put colorit touts a 24-hour wear time is infused with avocado oil, considered to promote lash strength, and which also gives it a nice glossy finish. But now for the good news: While its still a fairly new category in the clean makeup arena, there are plenty of mascaras that dontcontain these questionable ingredients but will still leave you with the long, full, fluttery, glossy fringe you crave. https://www.thegoodtrade.com/features/natural-and-organic-mascaras, The 15 best clean mascaras that will lift and lengthen your lashes. Natural and eco friendly packaging. Burts Bees 100% Natural Nourishing Mascara, Best Volumizing: Pros + Cons of ILIA Limitless Lash Mascara, Pros + Cons ILIA Beauty Fullest Volume Mascara, 2022 Buying Guide: The Best Natural Mascaras. ; Phenoxyethanol: 2phenoxyethanolinduced contact urticaria; Contact Dermatitis, 2006 Jun;54(6):349-; https://pubmed.ncbi.nlm.nih.gov/16787464/, 17. smudge ulta cosmetics Benefits: Volumizes, lengthens | Size: 0.3 fl. thank u for this post queenie. Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer, Best Drugstore: I created Logical Harmony with the goal to make cruelty-free beauty easy. xo, Lisa, Im wondering if its castor oil that makes my eyes burnI have to look to see if its in this mascara too ; ) Lisa. The vegan options are listed above. Love it. Note: By using the affiliate links in this post you are supporting Logical Harmony! We independently research, test, review, and recommend the best Yokel R.A.; The toxicology of aluminum in the brain: a review; NeuroToxicology, v. 21, issue 5; https://pubmed.ncbi.nlm.nih.gov/11130287/, 3. Lim T.Y. Hopefully this will help bring clarity to your process or inspire a new fave. 127-135); Academic Press; https://www.semanticscholar.org/paper/Aluminum-toxicity-and-oxidative-stress-Fernandes-Eir%C3%B3/0a3f5a5c7ba1d6428d58029c85f8b361aa9c011c, 4. At first I thought it was too clumpy, but after using it for a few weeks, I got used to the fatty wand and then at some point, it started making all my other mascara options seem wimpy in comparison. I love the Fitglow too the more coats the better! Kawahara M.; Konoha K.; Nagata T.; Sadakane Y.; Aluminum and human health: its intake, bioavailability and neurotoxicity; Biomedical research on trace elements, 2007 Oct 1;18(3):211-20; https://www.jstage.jst.go.jp/article/brte/18/3/18_3_211/_article, 7. 100 Percent Pure Fruit Pigmented Mascara, Best for a Natural Look: But, you also dont have to sacrifice on quality or break the bank with this one! Whether you're attending a pool party, a beach hangout, or just want to look cute during your hiking adventures, these mascaras have got your back. I just got it to try and Im having the same problem , Hi Mel! spoolie Hi Kelly! Have you come across a clear mascara option? Ethical | Vegan, Cruelty-Free, Almost Entirely Natural Ingredients, Clean at Sephora Certified. It will really give you that goth, Jenny from Gossip Girl look. Other ingredients could be animal-derived as well so it is always a smart idea to ask the brand to verify if a product is vegan. But vegan mascara? This would be what a basic natural mascara would look like. Cruelty-free does not mean vegan. In other words, consider this post a natural mascara easy button if you will. Jessica started creating content in 2014 to help consumers with finding the best in vegan and cruelty free including beauty, food, lifestyle and fashion.

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